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Our Story

A Little About Little Makeup Lovers

About Us

Hi there!

Thanks for popping in to check out our range.  I started Little Makeup Lovers from home in 2016 after my three daughters kept getting into my makeup collection. 

I wanted to encourage their love of being creative, role-playing and having fun without sacrificing my expensive makeup.

After doing some research I saw an opportunity to launch Pretend Makeup into the market and started my business from home with my girls helping me by play-testing all of our products.

The range was so well received with great feedback and lots of happy little customers.  

Since then I’ve had requests for the older kids who are ready to try the real thing.  So in April 2021 we partnered with our best friends No Nasties Kids and are now sell their range of Australian made kids friendly makeup too.

I love knowing that I’m helping little ones enjoy playing with makeup safely (and creating more harmonious homes by avoiding mum’s makeup being broken or used up!). 
If you have any questions about our products, please send us a message and we’ll get back to you promptly.
Much Love,


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